The Client -

Hotel STRY + The “O”

Scope of Work -

Brand Design, Graphic Design, Name Development, Photography, Social Media Management, Visual Identity, Creative Consulting, Logo Design, Branding, Web Design

The Challenge + Solution -

Windsor Creative was responsible for the development of the name, branding, and vibe of a brand new boutique hotel in the heart of Amherstburg Ontario. A deeply personal and historical project to the owners, it was our job to collate the nuances of the history, design, and style into a cohesive visual identity.

The second problem was creating an associated name for the in-hotel bar and restaurant. With the name and spelling of “Hotel STRY” (pronounced “story”), we knew we had to have a story behind the lack of “O”. Turns out, “The O” was the perfect name for the bar and restaurant. It was fun, cheeky, and a little bit clever, and the name and reason was incredibly well received by the public at large!

Windsor Creative then developed all of the visual assets for both digital and physical mediums. The result was an eccentric, cohesive, and easily identifiable brand image for both Hotel STRY and The O. From the website and photography, to the in-hotel experience, Hotel STRY tells its story wherever you might see it.

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