The Client -
Photo + Media for Real Estate Conference
Scope of Work -
Creative Consultancy, Brand Development, Visual Identity Development, Strategic Marketing Planning, Graphic Design, Video Production, Social Media Consultancy, Ad and Campaign Deployment, Social Media Management, Logo Design
The Challenge + Solution -
PMRE partnered with Windsor Creative to establish itself as the world’s premiere
conference for Real Estate Media Creators. Every year, PMRE holds an incredible event
in Las Vegas, attracting attendees from around the world. Windsor Creative's task was
to elevate a somewhat established brand to match the world-class nature of the
event. PMRE came to Windsor Creative with a solid brand message idea and a deep
understanding of their target audience. However, the main challenge was reaching that
audience effectively and conveying why PMRE was a worthy investment for Real Estate
Media Creators.
The secondary challenge was the tight timeline. We had to develop new branding and
visual identity, produce marketing materials and videos for web, social, and live at the
conference, all within six months. This was to ensure that the launch coincided with the
announcement of a new venue for the conference.
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