Hockey. Is. Back! We teamed up with the talented creatives at SMZ on a new campaign for their clients, the Columbus Blue Jackets. These two brand spots for TV and cutdowns for Social featured players, fans, and lots of fast-paced action, to capture the hype, hope, and heart all hockey followers feel at the start of a new season. The challenge and thrill of sifting through hours of intense gameplay to find the right shots and soundbites was exhilarating.

Brand: Columbus Blue Jackets
Agency: SMZ Advertising
Production: SMZ Advertising
Post-Production: SMZ Advertising
Campaign: Hockey Is Back – “I’m In” & “Incredible”
Our Role: Creative Editorial, Colour, Finish