At Windsor Creative, we are unicorn hunters; in everything we do, whether it’s for our clients or ourselves, we are looking to find that mythical, legendary, perfectly unique thing. That single thing that’s perfect for the here and now. Something unusual, rare, unique. And the hardest part about unicorn hunting? Most often, a unicorn isn’t a unicorn. 

Sometimes, a unicorn is an incredible piece of content for social media. Other times, a unicorn is a well-crafted brand story. For us, a unicorn was a Narwhal. 

Funny enough – actual unicorns do have a connection with Windsor Creative – check out Windsor’s Coat of Arms. And like we said, we’re unicorn hunters. The problem is, unicorns are overdone. They have too much connotation and history behind them. Too much built-in messaging baggage. 

So, what do you use when you want all the right allusions that unicorns represent, but without using a unicorn?