Digital Advertising

6 Elements of a Digital Marketing Campaign

Running a digital marketing campaign isn’t easy, you have to consider many different aspects that can affect the ROI of your campaign. Regardless of how much effort you put into the project, it won’t be as effective as you hoped if you neglect to establish a strong foundation. With that said, here are seven crucial elements of a digital marketing campaign:
The very first thing that you should think about when drafting a marketing campaign of any kind is the goal of the project. There are many things that you can hope to achieve with a marketing campaign, whether it’s conversion, brand awareness, sales, or leads. You have to remember that no single formula will magically grant you all of these things, which means that each campaign will need to have a specific end goal that you have to consider and craft your project plan around.
Once you have an idea of what you’re planning to achieve with your advertising campaign, the next thing you will have to think about is the platform on which you’re going to launch your media. The decision will depend on audience preferences, behavior, and the features available, as these are the elements that will have a profound effect on both the ROI of the campaign and your long-term branding image.

For example, Facebook allows the most precise targeting options, but the fact that engagement on the platform can be rather low limits you. Therefore, if you’re looking to gain brand awareness, Twitter and Instagram may be better options. While these platforms may have less refined targeting tools, the level of engagement and the features they offer are much more effective at captivating people’s attention and allowing them to interact with the brand. There are other options, and each of them has unique sets of benefits and downsides that you have to consider. Therefore, make sure you know what you’re looking for and focus your efforts on those platforms before expanding your horizons.
One of the most crucial elements of every digital marketing campaign is the call-to-action (CTA). Having a CTA means that you will have to come up with a page where you can direct all of the clicks. Without a compelling and clear CTA and a landing page that seals the deal, people will ignore your ads, which means that your ad budget will go to waste. Worse, if your ads are Pay-Per-Click (PPC), each time someone clicks on an ad, you will have to pay for it, which means that you’re opening yourself up to lose a significant amount of money. Make sure you have an effective CTA so that your campaign can reach its fullest potential.
Now that you have a CTA, a landing page, and a strategy set up and ready to go, the next thing you should consider is the content for the campaign – the text, images, videos, and visual elements of the ads. These are the first things that your audience will judge your brand by, so ensure that they captivate the attention of your viewers and entice them to take the appropriate action.

You need to think about the color coordination, the target audience, their preferences, and the type of content they prefer to see. For example, an ad for a B2B business may not need to be as flashy and bold as a B2C advertisement that focuses on a young target group that’s mostly interested in cartoons, video games, and comic books. Again, your audience is the driving force behind the direction of your content, so make sure that it sits well with them.
Without a way to keep track of your campaign, it’s impossible to make proper adjustments and improvements to it. Think about it – if you’re shooting a gun in the dark without any idea of where the target is or whether you have hit it, how can you adjust your aim or know if there’s a target out there for you to aim for in the first place? It’s crucial for you to set up a way to track the analytics and KPIs of your campaign to make sure that it’s performing as intended. This is also a great way to spot the areas in which you need to improve. Luckily, most digital platforms nowadays come with built-in analytics trackers such as Google Analytics, Facebook Pixel, Hootsuite, and more. Make sure you use these tools to your advantage.
The last thing you need to keep in mind is the time frame of the overall project. Marketing is all about timing, as market trends, hype, and news come and go. Therefore, you will need to think about the release date of your content as much as the nature of the material itself. For example, if you’re planning to launch an ad campaign for meat products, posting your ads during animal rights protest week may not be the smartest idea. Not only will this invite immediate backlash against your brand, but it may also leave a permanent scar on your current brand that may require you to revamp the entire business image. This is a costly process that you will have to execute as damage control rather than to advance your business. To avoid this issue, you have to pay attention to what’s going on around you so that you can make the most of every chance you’re given.

If you need help with your digital marketing campaign, Windsor Creative is your best option. Get in touch with us today to see how we can help.

Social Media

The Benefits of Scheduling

If you are advertising your business or service online, it is important that you post consistently. Scheduling your Facebook posts can be more efficient than manually publishing your posts on your own. With scheduled posting, you can make all your posts in one go with the media you want to include; then you can set a date and time for it to be posted. Here is why you should consider it:
Stay consistent and post on time
The whole reason you want to post is so that you have consistent content being put out five days a week. The week can get busy, and you might not have time to post daily. With scheduled posting, you can plan all your posts on Sunday and have them post automatically, on time, and without you having to write it up.

It will all already be set and written for you. Planning ahead can be quite important as well. With this tool, you will be posting consistently, even if you are too busy to do it. If you dedicate time to crafting your posts beforehand, you’ll get better quality content as well.
Reach a wider audience
Instead of having to excuse yourself from a dinner party or any other business-related plans just to publish a post, you can make it so that your posts will be published at the times of the day when you are busy, and people are online.

Whether your audience is more active at night, midday, or early in the morning, you won’t have to worry about making the post and publishing it during those times. Instead, you can get to your audience when they are the most active, in specific time zones, which also means you will be reaching a wider audience over time.
You will become a better marketer
Scheduling your Facebook posts means that you will feel more efficient as a business. Instead of trying to multitask to meet due dates, you can have your posts ready in one go to be released on the dates you want them to be released on. Use that to save time and be more productive in other ways. Not only can these tools be useful for Facebook, but on other platforms as well. These kinds of tools can be great for those who are marketing on multiple social media platforms. It will be a lot easier to manage, making you a better marketer.
Becoming more organized
Third-party post scheduling tools can be great for those who want to stay on task and organized. Not only will it force you to come up with a schedule and a plan, but it will also be able to broaden your mind in considering bigger details for an organization as well.

For example, because you are planning to post an advertisement about the launch of a new product, you will want to schedule photographers or videographers to help you make the images that will be included with the post. You will be able to schedule your work life more efficiently when you are working around a plan. At AO Marketing, we use Hootsuite to best serve our clients needs.

Social Media

How Businesses Can Benefit from Facebook Groups

Digital marketing is the most effective tool for startups to gain a footing in the market. Compared to marketing on traditional media, digital marketing is a lot more cost effective. Moreover, it has a great deal of potential to launch a brand into something bigger and better. Of all the available options, Facebook marketing may have the most potential. Wondering how you can benefit from Facebook group marketing? You’ve come to the perfect place! Here’s how to grow your startup with the help of Facebook:
Facebook Groups are the Gateways to Success
Facebook groups are where people hang out, and it’s where you can find communities of like-minded people who may be interested in your brand. It’s not hard to see why these groups have such a high ceiling for marketing potential, as it’s where you will be able to expose your brand to a large and active audience in one-fell-swoop. It’s a way to generate organic reach and increase your follower base, which is something that every brand needs, especially startups. Small businesses have to work hard to build a sense of trust in order to compete with mega-corporations that may be selling similar things. For that reason, it’s crucial to build a genuine relationship with the buyer base if you want to have any hopes of taking a slice of the market share.
Here are three ways to advertise your brand through Facebook groups:

Look for groups that are relevant to your business
If you’re looking to launch a home repair service, for example, you need to join groups that focus on home improvements. This will be where people who may be interested in your services spend the majority of their time on Facebook, so it’s important that you focus your efforts and time into these communities.
Follow the rules
Every group has a set of rules that every member has to follow, and you need to make sure that you follow them closely. The worst thing that you could do to your brand in these groups is be ignorant of the rules and regulations set by the admins. You’ll develop a bad reputation and may even get banned.
Give something back to the group
It’s important that you do something to give back to the group. It isn’t enough to just be there. You may want to share a useful article once in a while or help the admins regulate and maintain the group. This is a great way to gain the trust of the members in the group. You also need to focus on building a relationship with the members of the group, as that will be the key to having more people trust and believe in your brand, which you can use as a foundation for your future plans.

Some Tips on How to Thrive in Facebook Groups:
Create unique content
Facebook is driven by content, and if you do your part to contribute to content creation, you will be able to gain some footing in the process. When you’re looking to design a piece of content, make sure that you focus on the pain points of the people in the group and what your service can do to help alleviate that problem. For instance, if you’re a part of a Facebook ads group, people may have questions about how to reduce the cost per click of their ads. If you can create a useful and entertaining piece of content for these people, you will be on your way to success!
Diversify your content
People don’t want to see the same stuff over and over again, so it’s crucial to mix it up from time to time. If you usually publish articles and other written content created to promote your brand, consider investing in an explainer video for a change. This way, people won’t know what to expect from your brand. That being said, remember – no matter what type of content you are creating, you need to make sure that your brand’s quality, identity, and voice are consistent throughout all of them.

Social Media

Hashtag Marketing

If you want to have any chance of thriving in the market today, social media marketing is the best way to stay ahead of the curve. It’s much easier to attract people to your brand when you use social media to your advantage. One of the best ways to approach social media marketing is by running a hashtag campaign, which is what we’ll be talking about in this article.

 What are hashtags?

A hashtag is the # sign in front of a post. It tells the social media algorithm about the content of the post. For example, if you post a photo of a cat with #cats, #catsofinstagram, #meme, and #fluffy, the algorithm will know right away about the nature of the content, which will help it to sort and present it to the right audience. It’s a great way to drive up brand exposure, as you will be able to gain access to new markets that you may not have had access to before.

Although Instagram was the social media platform that popularized hashtags, the feature has spread across all types of media platforms, from Facebook and Snapchat to Twitter. Since then, Instagram has changed how hashtags work, as specific hashtags have become a community of their own. You can follow a hashtag much like you can follow a person and see every type of content related to that specific hashtag. This allows marketer the opportunity to reach out to a new audience through the use of this innovative feature like never before.

 How do you run a hashtag campaign?

There are several ways that a brand can run a hashtag campaign, and most social media platforms even make it easier for brands to use as a marketing tool. You can keep track of all the currently trending topics and find the one that yields the best results for you.

Listed below are some of the best strategies for a hashtag marketing campaign:

 1) Use your brand and campaign name as hashtags

You can start a new hashtag using your brand name, and that will help to raise brand awareness and engagement, especially when used in conjunction with other hashtags.

 2) Include content hashtags

Content hashtags can improve your SEO, and they allow your target audience to find your content much more easily. Your content will be suggested to the audience along with other relevant content, making it more likely to get a conversion.

 3) Advertise your promotion through hashtags

You can raise awareness of the promotion or event you’re hosting through the use of hashtags. By connecting the brand name, products, industry, promotion, and target audience together, you’re telling the algorithm everything it needs to know, which is why it will be able to make sure that your post reaches the right audience much more effectively.

 4) Host a Twitter chat

Twitter chat is a great place to drive up brand engagement and awareness, and it’s also a fantastic way to get a ton of retweets. If you can gain access to the right chat and be a good moderator, your brand will gain a lot of recognition and followers.

 5) Look for a trending hashtag

Trending hashtags tell you what’s taking all the rage in the market, so you need to keep track of them and find the opportunity to become a part of the trends. Better yet, you may even become the trending hashtag! But before that, you need to find the perfect tag that has the potential to be relevant to what your brand has to offer and focus your efforts on those instead of putting time and energy into going after any old top hashtag. You will get more engagement and conversions that way.

 6) Focus on short and relevant hashtags

It’s better to use a string of short hashtags than to use one long-tailed hashtag, and this has been proven many times. However, you need to be careful not to spam too many hashtags, as the algorithm will recognize it as spam and penalize you for it.

If you’re looking for a professional digital marketing agency, contact us today for more information!


Why is Branding so Important?!

Branding is important because it is more than a logo. It is the customer experience as a whole. Your logo, social media, website, and the way you communicate with your customers is all your branding! Branding is important for your company because of the following:
Competitive Difference
Your brand allows you to be different than your competitors. It is important to be different from your competitors in today’s market since there are so many companies. How would you stand out among millions of similar brands and organizations? BRANDING!
If people have an easier time recognizing your branding, they will be more likely to purchase from your company. People do business with companies that they relate to or that they are familiar with.
One thing that people love doing is telling their friends and family about the brands that they love! People promote brands that they love all day. They wear brands, eat brands, listen to brands, and talk about brands. It is important to be known and relevant. No one talks about a brand that they cant remember or one that was unorganized.
Staff Style
Branding allows your staff to know how to act, how to greet customers, and how to match organization’s goals. It shows them how to dress, and how to appear to the customers.
Emotional Connection
When customers connect with a brand, the most strongest connection is an emotional connection. Branding allows the company to connect with the customers on a more personal and emotional level and that can benefit a company.
Moving Forward…
Branding is an essential part of your company. It isn’t just one logo or one image. It is your company’s whole image and what it stands for. Strong branding is made with a strong idea. An idea that aligns with your companies values, staff, and mission. It may take a while to come up with this strong idea, but in the end it is all worth the wait.

If you need any assistance with your company’s brand or branding then contact AO Marketing for a free consultation!


10 Reasons Your Business Needs Social Media

My business is doing just fine, I don’t need social media.

I’ve done social media before, but I just don’t feel like there was any return for my business.

Business is good, I’m not spending money on marketing right now.
Excuses. There are a lot of them when it comes to social media. But these days, if you want your business to grow, and you want to connect with new and returning customers online, there’s no better place than social media. Social media gives businesses the power to make customers friends. Since people buy from people and brands they like, being online is the perfect way to make these important connections and foster sales. Keeping this in mind, here are ten  reasons your business needs to be on social media:

Social media is where your customers are. From your niece to your grandmother, everyone is using social media in one way or another. Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest and more have all become favourite pastimes. Being part of that environment lets you put your brand and product in a place where it can be shared and commented on, which leads to awareness, interest and sales!
Social media levels the playing field. Social media allows everyone from big national brands to small local businesses have a voice online. You don’t have to buy expensive television commercials or print advertising to connect with your customers online. Being creative and consistent on social media lets you get in front of more people with less money.
Social media is already helping your competition. You may not be online, but is your competition? If they are, they’re taking advantage of your market without competition from you. But it’s never too late to start!
Social media is searchable. Customers are looking for your products and services. And these days, they’re not necessarily looking at your website. Many people head straight to platforms like Facebook to search for businesses and services they need.
Social media content is shareable. The content you create for social media doesn’t exist in a vacuum. You customers can share it with their friends and networks, making for easy referrals!
Social media gives you real-time feedback and interaction. Through content creation and sharing, you’ll learn what’s important to your customers. This helps build brand loyalty, and lets you create more of the content they like. It also allows customers to interact with your business in real time. Most people no longer want to pick up the phone to ask a question, but they’re more than happy to message your Facebook or Instagram business page to get the info they’re looking for. If they can’t find you, or you don’t answer, they’ll go somewhere else.
Social media is measurable. Analytics are an important part of social media. You can tell exactly how many people you’re interacting with at anytime. You can determine which actions, sales and reactions are leading to increased sales!
Social media lives forever and is cost effective. Videos, photos, updates stay online and in Google results for a very long time! Unlinke TV ads and billboards that are taken down once they’re done, social media content stays online, working for you, for a long time.
Social media is one click away from the buy button. If you’re consuming traditional advertising, you can’t just “buy now”. You have to go somewhere else. Properly set up and executed, consumers should never be more than one click away from the opportunity to buy, or at least learn more about your product or service, on social media.
Social media involves selling. Social media is a way to sell more products and services and interact with your customers.