Ford

Classic Infotainment for the Modern Ford

We had to get the comedy and tone just right, while sticking to Ford’s demanding brand standards. We  coloured, finished, and cleaned up 6 amusing spots that ran in Ohio. This project had over 190 final deliverables for both digital and traditional mediums.

Brand: Ford
Agency: GTB
Production: Dark Spark
Post-Production: Dark Spark
Campaign: “Do you have?”
Our Role: Colour, Clean Up, Finish

o1

CREATIVE EDITORIAL

  • Short/ Long Form Storytelling
  • Content Creation
  • Brand Spots, Sizzle Reels, Case Studies
  • Dailies/ Rushes/ Transcodes

o2

Motion Graphics

  • 2D/ 3D Animation
  • Look Development/ Storyboarding
  • Title Design, Character & Logo Animation
  • CGI Renders
  • Graphic Design

o3

COLOUR

  • Davinci Resolve Colour Systems
  • Colour Correction and Grading
  • 8K, 6K, 4K, 2K, HD Formats & Outputs

o4

FINISH & Retouching

  • Online Conform
  • Clean Up/ Removals/ Enhancements
  • Compositing & Light Visual Effects
  • Final Output & Versioning

o5

Audio

  • Record/ Mix/ Master
  • Professional Voiceover Casting
  • Sound Design
  • Huge Music Library

o6

Technical

  • Davinci & Adobe Creative Suite
  • Remote Edit/ Colour/ Finishing Sessions
  • Closed Captioning, Subtitling & Versioning
  • Broadcast, Digital & LED Signage Outputs
  • Asset Management, Archive & Storage