If you want to have any chance of thriving in the market today, social media marketing is the best way to stay ahead of the curve. It’s much easier to attract people to your brand when you use social media to your advantage. One of the best ways to approach social media marketing is by running a hashtag campaign, which is what we’ll be talking about in this article.
What are hashtags?
A hashtag is the # sign in front of a post. It tells the social media algorithm about the content of the post. For example, if you post a photo of a cat with #cats, #catsofinstagram, #meme, and #fluffy, the algorithm will know right away about the nature of the content, which will help it to sort and present it to the right audience. It’s a great way to drive up brand exposure, as you will be able to gain access to new markets that you may not have had access to before.
Although Instagram was the social media platform that popularized hashtags, the feature has spread across all types of media platforms, from Facebook and Snapchat to Twitter. Since then, Instagram has changed how hashtags work, as specific hashtags have become a community of their own. You can follow a hashtag much like you can follow a person and see every type of content related to that specific hashtag. This allows marketer the opportunity to reach out to a new audience through the use of this innovative feature like never before.
How do you run a hashtag campaign?
There are several ways that a brand can run a hashtag campaign, and most social media platforms even make it easier for brands to use as a marketing tool. You can keep track of all the currently trending topics and find the one that yields the best results for you.
Listed below are some of the best strategies for a hashtag marketing campaign:
1) Use your brand and campaign name as hashtags
You can start a new hashtag using your brand name, and that will help to raise brand awareness and engagement, especially when used in conjunction with other hashtags.
2) Include content hashtags
Content hashtags can improve your SEO, and they allow your target audience to find your content much more easily. Your content will be suggested to the audience along with other relevant content, making it more likely to get a conversion.
3) Advertise your promotion through hashtags
You can raise awareness of the promotion or event you’re hosting through the use of hashtags. By connecting the brand name, products, industry, promotion, and target audience together, you’re telling the algorithm everything it needs to know, which is why it will be able to make sure that your post reaches the right audience much more effectively.
4) Host a Twitter chat
Twitter chat is a great place to drive up brand engagement and awareness, and it’s also a fantastic way to get a ton of retweets. If you can gain access to the right chat and be a good moderator, your brand will gain a lot of recognition and followers.
5) Look for a trending hashtag
Trending hashtags tell you what’s taking all the rage in the market, so you need to keep track of them and find the opportunity to become a part of the trends. Better yet, you may even become the trending hashtag! But before that, you need to find the perfect tag that has the potential to be relevant to what your brand has to offer and focus your efforts on those instead of putting time and energy into going after any old top hashtag. You will get more engagement and conversions that way.
6) Focus on short and relevant hashtags
It’s better to use a string of short hashtags than to use one long-tailed hashtag, and this has been proven many times. However, you need to be careful not to spam too many hashtags, as the algorithm will recognize it as spam and penalize you for it.
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